Real wealth — not reward points. Goldify Workplace gives every employee automatic 24K gold savings on everyday spending, at zero cost to your organisation. The 90-Day Challenge begins July 1st.
From signed agreement to employees earning gold in under 14 days — the fastest wellness deployment in India.
Your organisation's challenge — live
Why this matters now
Most employee benefits address symptoms — discounts, perks, one-time vouchers. Financial stress is structural, and it shows up everywhere: in attention, in attendance, in attrition.
A majority of employees report living paycheck to paycheck, with little structural savings cushion.
Financial stress is consistently linked to reduced focus and engagement at work.
Employees under financial strain report meaningfully higher sick-day usage.
Discounts and reward points spend and disappear. Gold accumulates and stays.
The Challenge
India's first national employee financial wellness challenge. Every organisation, every employee, Goldifying together — simultaneously — beginning July 1st.
Organisations compete on activation rate and total gold earned — recognition for the workplaces that engage best.
Employees earn 2× gold during the Challenge when they choose sustainable, conscious brands and services.
Tree planting, blood donation, clean-ups, volunteering — every action earns Goldify Coins and feeds your CSR reporting automatically.
Early-registering organisations are recognised as founding participants in India's first challenge of this kind. Spots are limited.
For your employees
Employees keep spending exactly as they do today — bills, travel, shopping, insurance. Goldify simply converts a percentage of that spend into real, certified 24K gold automatically.
Gold on everyday spending — bills, travel, shopping, insurance, loans.
Gold plus double Goldify Coins on sustainable, conscious brand purchases.
Goldify Coins for environmental and social good — volunteering, donation, clean-ups.
Every Goldify Coin earned today accumulates — building a permanent, growing contribution record.
For HR leaders
Goldify Workplace is designed to be the easiest benefit you've ever deployed — for you and your IT team.
No licensing fee, no per-employee charge. Goldify Workplace costs your organisation nothing to launch.
From signed agreement to employees earning gold — the fastest wellness deployment in India.
Track activation, engagement, and CSR-aligned actions in one live dashboard — no manual reporting.
No payroll integration, no HRMS plumbing. Employees onboard directly through the Goldify app.
Illustrative impact
Illustrative — based on early pilot data. Actual results vary by organisation and employee participation.
Gold accumulated, org-wide
~₹42L
across a 90-day challenge
Activation rate
~78%
of eligible employees
Engagement uplift
~3.8×
vs. standard wellness benefits
Common questions
Founding organisations registering now
Register your organisation for India's first national employee financial wellness challenge, beginning July 1st. Spots for founding organisations are limited.
Goldify Workplace is offered at no cost to participating organisations. Gold calculations are estimates and may vary with live gold price. Sample impact figures are illustrative, based on early pilot data.