Your employees spend money every day.
What if every rupee built their future?
The HR leaders who join India's First National Employee Financial Wellness Challenge won't just improve engagement scores. They'll be the ones their employees actually remember.
They show up every day.
But they're carrying more than you know.
The attrition. The disengagement. The sick days. Most HR leaders treat the symptoms. The root cause — financial stress — goes unaddressed. And it's costing your organisation more than any survey will tell you.
The only benefit that puts
real wealth in their hands.
Not an app. Not a perk. Not a survey. Real 24K gold — earned on every UPI and card transaction, automatically. Link once. Earn forever. Three ways to earn more. One platform. Zero effort from HR.
Every spend.
Real gold.
Link a UPI ID or card once — every transaction, everywhere, automatically earns real 24K digital gold and Goldify Coins. The Goldify Store adds exclusive deals on top.
- Every UPI & card transaction
- 500+ brands with exclusive deals
- Loans, insurance & investments
- Gold SIPs & digital gold top-ups
Conscious choices.
More gold.
Employees earn 24K gold AND more Goldify Coins when they choose sustainable, conscious products and services. 2× gold during the 90-day challenge.
- Sustainable brands
- Conscious consumption
- 2× multiplier during challenge
- Impact leaderboard
Good actions.
Real rewards.
Goldify Coins for environmental and social good — tree planting, beach clean-ups, blood donation, volunteering, and your company's CSR initiatives.
- Tree planting & clean-ups
- Blood donation
- Volunteering
- Corporate CSR initiatives
Setup in 2 weeks.
Zero cost.
Zero IT.
That's it.
Every other financial wellness tool asks for budget, IT involvement, and months of setup. Goldify Workplace asks for none of that. We handle everything — you just show up on May 1.
The challenge that
changes everything.
India's first national financial wellness challenge. Every organisation. Every employee. Goldifying together — simultaneously — from May 1.
Goldify Store Challenge
Every employee earns gold on every spend. Organisation with highest activation and gold earned wins the national leaderboard.
Goldify Impact Challenge
Double gold for conscious purchases. Employees who switch to sustainable brands build wealth faster — and your ESG story tells itself.
Goldify Planet Challenge
Coins for every good action — volunteering, donation, clean-up. Your CSR goals met. Your employees engaged. Automatically tracked.
Zero cost · Zero IT · Live in 2 weeks · Challenge begins May 1
Goldify is coming
for everyone.
The 90-day challenge is for corporates. But Goldify is building wealth for every Indian — individuals, communities, and small businesses.
Every rupee you spend. Real gold.
Every bill paid, every journey taken, every purchase made — all of it quietly converting to real 24K gold and Goldify Coins in your name.
Join the Waitlist →Shared actions. Shared gold.
RWAs, NGOs, schools, religious institutions — any community that acts together earns together. Every tree planted, every clean-up, every drive.
Join the Waitlist →Customers return. Staff stays.
Customers return because they earn gold here. Staff stays because they're building something they own. Two problems. One platform. Zero additional spend.
Join the Waitlist →After 60 days,
gold follows you
everywhere.
The Goldify Card is not a separate product. It's what the challenge unlocks — a co-branded RuPay prepaid card that turns every rupee spent anywhere into gold. Offline. Online. Any store. Any city.
Join the waitlist.
The 90-day challenge is open to corporates. But Goldify is coming for everyone. Join the waitlist and be first when we open your segment.
We'll notify you the moment Goldify opens for Individuals.
Everything you need.
Nothing you don't.
Four tools that make you look brilliant in front of your board — without adding a single item to your to-do list.
Live HR Dashboard
Real-time view of employee activation, gold earned, actions completed. Updated daily throughout the 90 days.
Day 45 Pulse Report
Halfway report with engagement data, trend lines, and a recommended message from HR to maintain momentum.
National Benchmark Report
How your organisation performed vs. every other participating company. The data that makes board presentations easy.
Founding Organisation Badge
A digital and physical recognition for being among India's first participating organisations. Recruit. Retain. Be remembered.
What 90 days looks like
for a 500-person organisation.
Based on early pilot data and category benchmarks. Actual results will vary by engagement and employee spending patterns.
Illustrative figures based on pilot data and category benchmarks. Not a guarantee of outcomes.
The questions every
CHRO asks us.
Is employee data safe?
Completely. Goldify does not access salary data, bank accounts, or any financial records. Employees connect their spending voluntarily through the app. All data is encrypted, stored in India, and never shared with your organisation or any third party.
How does the gold actually work?
Every UPI payment or card transaction your employees make — anywhere — automatically earns them a proportional amount of real 24K digital gold — stored in their name in a regulated vault. They can hold it, gift it, or redeem it. It's their gold. Not points. Not cashback. Real gold.
What happens after the 90 days?
Employees keep all the gold they've earned. The platform continues — they keep earning gold on every rupee they spend. Your organisation receives the National Impact Report. And you decide whether to continue with Goldify Workplace as an ongoing benefit.
Is it really free?
Yes. Goldify earns through the partner ecosystem — brands, services, and merchants in the app. Your organisation pays nothing. Your employees pay nothing. The gold is real and it's theirs. We make our margin on the merchant side.
Some HR leaders will be remembered for the surveys they ran.
Others for the gold they gave.
Which one will you be?
Register Your Organisation →