India's First National Employee Financial Wellness Challenge · May 1, 2026
On May 1, 50,000 Indian employees start earning real gold.
Will yours?
₹0
Cost to your org
90
Days of gold earning
100+
Founding organisations
May 1
Challenge starts
Meena's story · How many Meenas work for you?
The founding window closes in —
00
Days
00
Hours
00
Mins
00
Secs
Meena's story
11 years of showing up.
Never missing a deadline.
Never asking for much.
Last Diwali — she couldn't buy her daughter the gift she promised.
Never missing a deadline.
Never asking for much.
Last Diwali — she couldn't buy her daughter the gift she promised.
Not because she didn't work hard enough. Because every rupee was already spent. Before sunrise — school fees, groceries, EMI. She never told you. She smiled at the office party. She said everything was fine.
"72% of Indian employees are carrying this right now. Silently. Costing Indian companies ₹1.1 lakh crore every year."
This year, one company did something different. They enrolled in the 90-Day Gold Challenge. Not points. Not cashback. Real 24K gold — earned on every bill Meena already paid, every trip she already took.
This Diwali — Meena opened her Goldify vault. Real 24K gold. Earned just by living. She bought her daughter that gift. She didn't tell her how. But she smiled differently this time.
Same life. Same spends. Real gold building.
Day 1
Online groceries ordered
+0.08g 24K gold earned automatically
Day 12
Credit card bill paid
+0.11g 24K gold earned automatically
Day 20
School fees paid
+0.14g 24K gold earned automatically
Day 45
Loan EMI paid
+0.09g 24K gold earned automatically
Day 60+
Card unlocked — spend anywhere
+0.09g on every transaction, everywhere
Day 90
Gold accumulated
2.1g 24K
Hers forever · Same life, same spends
The challenge in numbers
What 90 days looks like
What 90 days looks like
for a 500-person organisation.
500
Employees enrolled in the challenge
90
Days of gold earning automatically
₹42L
Collective 24K gold earned across the org
₹0 spent by the organisation
₹0
Cost to your organisation. Always.
Illustrative figures based on pilot data and category benchmarks. Actual results will vary.
What employees earn gold on
Not a perk. Not a point.
Not a perk. Not a point.
Real 24K gold — on everything.
Every category your employees already spend in now earns real 24K gold. No behaviour change. No extra spend. Just gold, quietly building from Day 1.
Utility Bills — every bill they already pay, now earns gold
1% to 1.5% gold reward across all bill payment categories.
On Goldify Impact, employees shop from verified sustainable brands and earn double Goldify Coins — because conscious choices deserve a bigger reward.
Sustainable Brand Partners — 2× Goldify Coins
More sustainable brands being added
Every brand on Goldify Impact is verified for sustainability commitments.
Tree planting. Blood donation. Volunteering. Every good action tracked automatically, rewarded in Goldify Coins. You define the activities. Goldify automates the rewards.
Standard Activities
✍ Your challenge. Your rules.
Add your own activities — training completions, safety certifications, wellness check-ins, ESG milestones. Live in 2 hours. No IT. No cost.
The Goldify Ladder
The longer they stay engaged,
The longer they stay engaged,
the more their gold multiplies.
Every rupee spent earns Goldify Coins. As employees climb the stages, their gold multiplier grows — turning everyday transactions into serious, permanent wealth.
| Stage | Name | VC Required | Multiplier | What changes |
|---|---|---|---|---|
| 1 | Participant | 10,000 VC | 1× | Base gold rewards on all categories |
| 2 | Contributor | 50,000 VC | 1.25× | 25% more gold on every transaction |
| 3 | Co-Owner | 1,00,000 VC | 1.5× | 50% more gold + co-ownership status |
| 4 | Core Circle | 5,00,000 VC | 1.75× | 75% more gold + Core Circle benefits |
| 5 | Founding Circle | 10,00,000 VC | 2× | Double gold on everything, forever |
A Stage 5 employee earns 2× gold on everything — every bill, every trip, every purchase. Not just for 90 days. For life.
How many Meenas
work for you?
100 founding spots. May 1. Two minutes to register. We do the rest.
Zero cost · Zero IT · Zero obligation · We'll confirm within 24 hours
You're registered. ✦
We'll be in touch within 24 hours to confirm your founding spot.
Challenge begins May 1.
Backed & Recognised By
MeitY
Govt of India
Startup India
DPIIT Recognised
Augmont
Gold Partner
Anna Incubation
Anna University
Vel Tech TBI
Technology Incubator
Cultiv8
Incubator
Build 3
Accelerator